After I saw my favourite J-Pop group (well to be honest, the only one I like), Perfume, for the very first time in Hong Kong back in early June 2024, I loved the experience so much I really wanted to see them again. Though maybe not in Hong Kong again as honestly, I didn’t think much about the city. It was certainly not one of the most welcoming places I had travelled to. I knew the group were going to release a new album sometime before the end of 2024, and there is always a tour to support their album releases. However, I didn’t give it much thought. I did want to see one of their big Japanese arena tours, but I thought I’d never get around to doing it.
Then in August they finally announced the new album, “Nebula Romance Part 1”, and their Japanese tour which would begin in late December and finish in late April. I honestly wasn’t planning doing another big overseas trip after going to Hong Kong. However, I had always planned to visit Japan again, specifically to see the Sapporo Snow Festival which occurs in early February. So, I looked at the concert schedule. I knew anything near Tokyo would sell out pretty quick and it would be hard to get a ticket. Some of the other concerts were really too far north or south of Tokyo, so I chose the Shizuoka concert as it was close enough to Tokyo to make a day trip (my original plan was to go back to Tokyo straight after the concert), but small enough to have a good chance to get tickets. Plus, it was in the same month as the Sapporo Snow Festival. It ticked all the boxes. They were playing two dates in Shizuoka that weekend, so I chose the latter date, the Sunday, 23 February 2025.
In early September, the fan club tickets went on sale as part of a lottery. So, as I did with the Hong Kong show, I entered the lottery. I checked my online banking on the day the results were announced and noticed I had been charged the ¥13,050 for the ticket from Pia, the ticketing company. Holy hell I thought, I’m going to see them again. In addition, there was a second VIP ticket lottery in late November. This included closer seating plus a bunch of extras such as a tour t-shirt, a VIP pass, a seat cover and priority entry for the merchandise stand. Of course I entered, paid the additional ¥13,050 and discovered in early December I had won that lottery as well.
Perfume was also touring their Perfume Costume Museum exhibition of their stage and music video costumes with the exhibition making a stop from 22 February to 1 June at the Hiroshima City Museum of Contemporary Art. So, I thought why not see the exhibition the following day after the concert? The museum was selling a specialty ticket; a circular one meant to mimic an okonomiyaki, a Hiroshima speciality. So, I ordered an online ticket for that as well which cost me ¥1,600. They also included a version with a plastic spatula for ¥2,500 which I thought was a bit silly. At this point I realised that the concert was on the long weekend of the Emperor's Birthday, with Monday being the public holiday. This worked out well as on Mondays the museum was usually closed, but they always opened for public holidays.
The Saturday of the long weekend rolled around. It was the last week of my holiday in Japan, day 24 of my 29 day holiday. I had walked around Mount Nokogiri the day prior and was quite fatigued. I had left my Tokyo accommodation in Kamata, Ota Ward around 5:30am, and wasn’t too surprised to find the train stations to be a lot busier than usual. I got to Shinagawa and took the shinkansen to Shizuoka which took a bit over an hour. I arrived way too early, a bit after 7:30am and had a long breakfast at the local Gusto. My plan for the day was to look around the city until I could check into the hotel. It's a typical mid-sized Japanese city with a population of nearly 700,000. The Shizuoka area is home to the factories of several plastic model kit manufacturers such as Tamiya, Hasegawa and Bandai’s Gundam model kit factory. As a result, the city was dubbed “A Model City” by its local council. In conjunction with several businesses around the city centre, several “Plastic Monuments” have been erected in the CBD. There are mostly metal sculptures which look like giant plastic model sprues (or runners) holding parts of an object or a whole object like a public telephone, a vending machine and even the armour of a samurai warrior near the local castle.
For most of the morning, I searched these out. The numbers allocated to each of them indicate there would be 13 in total, however only 10 seem to exist. During my search for them, I wandered into the night-life district which has bunny girl clubs and full-on showgirl clubs. There I found a Don Quijote store which catered very much to the employees of that district with beauty products, condoms, lube, alcohol and conbni food on first floor and an 18+ section on the top floor with vibrators and other sex toys. The entire second floor had nothing but make up products. I had never seen another Don Quijote store like that anywhere else, especially one with a roped off 18+ section.
After wandering around the city for the best part of the day, I checked into my accommodation, a very average hotel a block north of Shizuoka station, and went out for dinner, to a Nepalese run Indian restaurant. Inside was a small group of slightly loud middle-aged men continually asking the staff for highballs and extra naan. The waiter spoke English and told me that he had worked in Brisbane and Melbourne before moving to Japan. When I went to bed I could hear sirens and motorbikes throughout the city late into the night. It had really felt like everyone had been let off their chain as it was the long weekend. I walked way too much on Saturday and felt really fatigued at this point in my trip. I decided on the Sunday morning to have a late breakfast and then take the train out to the stadium where the concert was. I went to Gusto again where a bunch of somewhat rowdy young people (slightly criminal looking types) were having breakfast too.
Deciding to leave at about 10am for the train, I took the JR Tokaido line to Aino station, the closest to Ecopa Arena where the concert was being held. The weather had been really good that weekend with blue skies and very little cloud. It was a little on the chilly side though. The train with its buttons to open and close the carriage doors and the scenery, made me feel like I was out in the country. On the way a man in his 30’s loudly told off a couple women in their 70’s talking on the train. The two ladies weren't having any of it and another man soon intervened. The complainer walked off into another carriage and the train guard was called. Well, that was my excitement for the day. It was the long weekend, why can't people relax?
The train journey took a bit over 70 minutes. I took the south exit and felt like I was in the middle of nowhere. There was a small sign on a pillar near the exit saying "Welcome to Fukuroi", which was the nearest city to the arena. However, the sign had the city’s mascot, Fuppy, dressed as the three members of Perfume, so I knew I was in the right place. Taking the 15-minute walk up to the arena, I passed a very swank looking guest house/cafĂ© who were playing Perfume songs, likely as way to entice fans in to get some coffee and food on the way. Though it felt a bit of a desolate area with only some apartment buildings and lot of parks (and almost no one around...), I was pleased to find a Family Mart on the way and got enough food for the rest of the day.
When I got to the arena, I realised that it was much smaller than I thought. I read it had a capacity of 40,000 people, then realised that was the sports stadium next door. Ecopa Arena’s capacity is 10,000 which is still big. Being the long weekend, there was a kind of sports event going on in and around the stadium. It seemed like some sort of casual jogging event. I had arrived at about 11:45. The doors did not open until 3pm for a 4pm start, but I needed to exchange my printed-out emails for my tickets and get my VIP merchandise. The ticket exchange opened at 12:30. However that turned into a bit of an issue when the guy at the door of the arena refused to let me in. After a good 10 minutes of politely arguing my case with another member of staff and trying to translate the emails from English to Japanese via Google Lens, I was finally let in (a case of “misidentification” they told me in English, which doesn’t make any sense, but anyway…). I got my paper tickets and then exchanged one of them for my VIP pack.
I never used my third ticket for the merchandise VIP line as there wasn’t a huge amount of people lined up. The only thing I got was a flight tag which showed the dates of Shizuoka shows. It has been attached to my backpack since the evening of the concert. Afterwards I had a quick look around and took a few photos, then sat on a bench until close to 3pm. I was feeling a bit ill and fatigued. I was worried that I would faint in the middle of the concert or on the way home. But I ate the rest of my food just before the concert hoping that it’d give me bit of energy.
I could see a line up was beginning to form, so I went and joined everyone. Your seat number isn’t allocated until you enter the arena. When the doors opened at 3pm, people filed in an orderly manner as you’d expect. You scan your ticket which spits out a paper ticket seat allocation, then you get your Team Nebula Member ID Card (the seat allocation ticket has either Cyan, Yellow or Magenta written on it) and then it’s off to find you seat. After consulting a seat section map, I discovered I was right at the front but at the side of the stage. I went to the toilet quickly then found my seat. I was amazed as it was labelled as row five, but I was actually in the second row from the front, only six metres away from the stage. I also noted only five minutes has passed since the doors had opened. Seriously, so well organised.
As people began to enter the arena, I noticed people were surprised at how close they were to the stage. It was also clear that quite a number of people sitting around me knew each other and were absolutely delighted when another person they knew showed up to sit in their allocated seat. They greeted each other really warmly. During the pre-show music, it would occasionally stop and a trailer for the movie “Showtime 7” would screen. Perfume makes an appearance in the film where they perform their song “Human Factory - Denzo Ningen –“, which was released a couple of weeks prior. I noticed a couple of other westerners in the audience. I spotted a young couple outside and there was a bloke with a beard in the front row to the right of me. I don’t know if the show sold out, but I couldn't see any empty seats an it seemed really close to full capacity.
The performance itself was quite different from their usual shows. The album “Nebula Romance Part 1” is a concept album. It’s meant to be a soundtrack to a fictional sci-fi film starring Perfume. This idea was expanded for the special edition of the album which included a movie program. The first half of the show leans heavily into the science fiction movie concept with the album preformed in full without breaks and video segments in between songs explaining the film's storyline. The story is told via an android named Kikimo, who seems to be a thinly veiled stand in for Mikiko, their long-time chorographer and creative director. A robot army occupies the moon, which had been fortified by the remnants of humanity during a 20 year war. During an attack, three women, Ayaka, Yuka and Ayano (i.e. Perfume) who have been hibernating in cold sleep capsules, are thrown out into space and fall onto Earth, somewhere in a desert. The Earth itself has been taken over by androids. With no memory of their past, Perfume are taken in by Kikimo who plans to have them join the android Nebula’s Army of the Light. However, the trio ask to attend dance school. Kikimo believes that it might be a good idea to let them blend into android society. Known as the “three miracles that descended from space”, they become regulars on the Mr Mic Show.
Most of the video segments seem to be different takes, outtakes or directly culled from the “Cosmic Treat” music video which promoted the album. The stage itself has a massive lighting rig above it with a metallic sphere in the centre which is also seen on the album cover. The actual stage itself is also quite unusual. It’s a large revolving circular stage divided into three separate stages. The first one has an oddly shaped video screen which they could project anything behind them and a screen in front, onto which elements can be projected onto it. It’s sort of like a metallic wall with an oval cut out in the centre. The issue with this is if you didn’t have a front on view and were at the side of the stage, you couldn’t always see all of them performing. However, it has the ability to move to the back of the stage sperate from the video screen stage, which for most songs in the performance was the case.
The second stage is the Mr Mic Show from the “Cosmic Treat” music video. The third is a bathroom stage, mostly used for “Morning Cruising”. I quite liked this first half of the show as there was no breaks talking to the audience, and it was non-stop and very theatrical. Highlights in this section were the performance of “Morning Cruising” and also the highly unusual performance of “Jikuka”, where they left the stage and went out on the runway extending out at the front and metallic flowers descended from the lighting rig, with metallic confetti coming down from above. At least I think it was. I’m not 100% sure how that effect was achieved.
This section of the show was all over too quickly. We got to the final song on the album, “Mobius”, and the group exited the stage towards the end of the song, while on screen Perfume fired laser guns at an unseen enemy, with one shot hitting a cyborg soldier's helmet, revealing a human underneath . A dark, ominous figure appeared on screen with the words “to be continued”. After that, it was time for the usual transitional song, always a new instrumental by their producer, Yasutaka Nakata. As always, it’s very danceable, but I wish these songs would get a commercial release. The second half of the concert is a brand new setlist every show. Straight out of the gate we were treated to “Cling Cling”, then “Laser Beam” and finally “Baby Cruising Love”, a great set of songs from their back catalogue.
It was at this stage they finally took a break to address the audience. To be honest I’m not much of a fan of this stuff. Not because my Japanese isn’t all that great, but it’s just that I don’t find it all that interesting. However, a couple of intriguing bits cropped up here. They asked the audience if it was anyone’s first time at Perfume concert and a few people put up their hands. Then they asked if anyone had been to more than two concerts on this tour and just about half the audience’s hands shot up. I was flabbergasted. During this segment I noticed one guy with a notebook furiously taking notes as all three spoke. Later when they had the P.T.A. no Corner segment (which I am happy to say I participated in and understood 90% of), when they asked people are in their 40’s to cheer out, that got the loudest cheer. I suppose I should not be surprised that their a fair amount of their Japanese fans would be in this age bracket. While there was much hype about the Team Nebula Member ID Card, I felt these were really underutilised in the performance (each team colour was only called out once). It was more of cute keepsake than anything else.
In addition, they forced the crowd to do choreography of what I assume was from one the themes from the anime series “Chibi Maruko-chan”. It was only after the concert that I released the mangaka for the series, Sakura Momoko, was born in Shizuoka. The rest of the set list was quite interesting with two songs that were staples in Perfume shows, “One Room Disco” and “Chocolate Disco”, but also three rarely performed songs, “Kasuka Na Kaori”, “Flow” and the fan favourite (and mine, which I don’t think had been performed in a while), “Party Maker”. The crowd went bonkers for this song. The second half of the show used the entire stage with the side and front runways far more than the first half. It also used the mainstage a lot more with Perfume walking through each of the three “sets” during various songs. The other thing I noticed in this concert was the reliance on lasers for effects. Putting aside “Laser Beam”, which of course included them, I was surprised at how often they were employed. In addition, you had the usual Perfume stage trademarks such as front projections and the group suddenly popping out of the stage floor.
After two and a quarter hours, it was all over. As they have done in recent concerts over the years, they walked all over the stage, waving goodbye to the audience. Personally, I prefer a big theatrical finish and for them to disappear or to come back and do an encore, as they had done in concerts a decade or more ago. Immediately after the show finished, I wanted to go and see them again. It was such a fun experience, a little bit different to the Hong Kong crowd for sure, but very enjoyable. In addition, I could see all three clearly from my seat for most of the concert. I noticed that once the concert began, I really felt energised by everything and enjoyed it immensely. I felt so better afterward. I think what happened was I was so bloody nervous going to show I made myself sick.
I had allowed myself about two or three hours to get back to the hotel. However, I was really surprised at how quick I got back to Shizuoka. While the train was packed like it was rush hour, the vast majority of people got off at Kakegawa station, one stop from Aino station. I didn’t realise that there was a shinkansen station there and most fans from out of town travelled to that station or were staying the night in nearby hotels. So, the concert finished at 6:15pm and I got back to my hotel room at 7:45. Again, I was flabbergasted. Another what the heck moment. So bloody organised. Hats off to JR Central and the staff at Aino station. Really impressed.
After a good sleep, I still felt a bit fatigued, but I had to leave early to get to Hiroshima. When I booked my tickets for the shinkansen, it didn’t really dawn on me how long the trip was going to take. Over three hours. On the way it began snowing. A lot. I was slightly concerned as I had not prepared in terms of clothing for this. The snow dissipated but returned again as we got closer to Hiroshima. Being a public holiday Monday and the city being tourist hotspot, the station was utter bedlam. I decided to take a streetcar to the Hiroshima City Museum of Contemporary Art where the Perfume Costume Museum exhibition was being held, but soon realised the it only got me half way there. When I got off the streetcar, it snowed on and off a bit, but wasn’t too bad and soon cleared to partly blue skies.
To get to the museum I walked past a rather interesting Shinto shrine, down a laneway and through a park up a hillside. In addition to the museum, next door to it was a manga library which I decided I wasn’t going to bother with. Outside the museum was a massive banner promoting the Perfume exhibit. I exchanged my printed-out paper receipt for my “okonomiyaki” ticket. It came with a "paper bag" slip which mimicked a takeaway bag when you buy a real okonomiyaki. I went to the exhibition room where it was and was a little horrified that the lady at the counter was going to cut part of the ticket out. It was explained to me that it was a “Hiroshima cut”, a style of cutting the first piece of an okonomiyaki. I reluctantly let her do it and went in.
The exhibition had Perfume’s costumes from way back in 2005 for the “Linear Motor Girl” music video to their 2024 Asia Tour. The obvious highlights were the LED light enhanced costumes for the “Spring of Life" music video, which of course still functioned and the dresses made for their 2013 Cannes Lions International Festival of Creativity performance, where patterns and imagery were projected on them. These dresses were displayed in their own darkened room in order to mimic that performance with images being projected on to them. My own personal favourite costumes were the ones used the music videos for “Linear Motor Girl”, “Magic of Love”, “Tokyo Girl”, "Mirai no Museum" and “Spinning Girl”, as well as the “Night Flight” ones used in the Pino commercials, the “Cosmic Explorer” album cover, and the 2012 MTV Music Video Awards dress.
While most of costumes included all three as a set, some only had one on display such as the 2012 MTV Music Video Awards dress. The exhibition also included some of the dress patterns and original design drawings. Confusingly, the exhibition was on two levels, the ground floor and basement floor. There wasn’t any really clear signage this was the case and I almost walked out of the exhibit half way through. I later realised the building was designed, built and opened right at the end of the bubble economy, a time of greenlighting avant-garde and extravagant building designs, which mostly likely explained it’s strange layout. I don’t think I’ve ever been to a museum where an exhibition was spread out over two floors. I later found out that the other exhibition rooms are the same, one which had a darkened stairwell which made look like the basement space was off limits.
At the end of the other half of the exhibition in the basement floor with the gift shop of course. I bought an exhibition image t-shirt as well as a booklet/exhibition catalogue. I had my “okonomiyaki” ticket, a bunch of Perfume flyers and my tickets from the concert in a clear plastic folder to protect them. The woman at the counter saw the concert ticket and asked me how the concert was. I smiled and said it was very, very good. It was day three of the exhibition and a public holiday, yet there wasn’t as many people there as I expected. I really liked the exhibit and thought it was well worth the trip. I had a look at the rest of the artworks in the regular galleries and decided to head off. Possibly the only issue I had with it was you could only take photos in certain sections. Oddly this applied to all exhibitions in the museum.
I decided to walk back to the station as it wasn’t all that far away. However, the weather soon turned sour and kind of rained/hailed/sleeted all at the same time. As I was still rather fatigued, I decided it might be better to head back to Tokyo rather than hanging around the city as I had planned to do. Hiroshima station was still utter bedlam and I managed to wade through the crowds to get to the Midori no Madoguchi in order to catch an earlier shinkansen back to Shinagawa. It was really packed with travellers, but there was a dedicated foreign tourist service desk, so I lined up and waited for rather easily confused European tourists to finish harassing the poor staff members.
The only thing that was available within an hour at that time (a bit after midday), was a seat in a Green Car, so I coughed up the extra ¥7,000 and went up to the platform, only to be blocked temporarily by an American tourist trying to get through the ticket gates. I hadn’t travelled in the Green Car of a shinkansen before, but I must admit I wasn’t entirely all that impressed. You just get a larger seat with a really annoying foot rest, a hot towel provided by one of the staff and you can order meals to be brought to your seat if you so desire. Not really worth the extra money I paid for it. However, I got back to my Tokyo accommodation a lot faster, so I was happy about that. Shinagawa station seemed really peaceful compared to the chaos I’d just left.
In spite of the chaos and general disorder that was the Emperor’s Birthday long weekend, I really loved going to see Perfume live in concert yet again. I always wanted to see one of their arena shows in Japan and now I can cross that off my list. I also loved the costume museum exhibition. It was great to see all of the costumes used in their promotional work as well as their concerts and other live performances. It was another one of those things I never thought I’d ever see in person as I never normally seem to be Japan when these kinds of exhibitions are on. Everything on this trip seemed line up really well and I got to do a lot of stuff I had missed previously. While this tour ended last Sunday, a new album is due to be released sometime around September and another tour is sure to follow. I think I might have to go to Japan for an eighth time to see Perfume live again.
My new and old writings on anime,tokusatsu, music, local theatrical releases, the occasional look back at my visits to Japan and life in general
Showing posts with label Fan Event. Show all posts
Showing posts with label Fan Event. Show all posts
Thursday, April 24, 2025
Saturday, June 15, 2024
I Finally Went to a Perfume Concert
I’ve made a few posts over the years about a group I have come to love; Perfume, a J-Pop trio originally from Hiroshima, who went from local idols to nationwide stardom, though this certainly did not happen not overnight. From their first local single release in 2002, it wasn’t until their tenth single release, “Polyrhythm” in late 2007, when they finally had a top 10 hit. In part this was due to change in style from being a purely idol type act to a more sophisticated pop act, more accurately in the electropop and dance pop genres. The success had to do with a change in producer and writer for all of their songs, Yasutaka Nakata of the electronic dance group Capsule, who would later become the writer and producer of all of Kyary Pamyu Pamyu’s songs. I always found it rather interesting that their management company would take a chance on this relatively unknown dance music producer to work with the group.
Certainly not a one hit wonder, the group followed up “Polyrhythm” with a double platinum album, “Game”, and their following five studio albums debuted at the number one spot (their latest album, their seventh album, only managed to reach number 3 in 2022). In addition every successive single since “Polyrhythm” peaked within the top five, including two number ones. The only exception being their last single which only reached number 9. In addition, they have toured dozens of times, including four small world tours. Nearly 20 of these tours were filmed and released on blu-ray and DVD, with the vast majority going to number 1 on the video sales chart.
I began my love affair with the group after seeing their music video for “Spring of Life” on the now defunct music video show SBS PopAsia in 2012. It wasn’t love at first sight, but they piqued my interest, and after searching out their music videos on Youtube I was smitten. I bought their video clip compilation from Amazon Japan, then in 2015 when I went to Japan for the third time, I went to every single Book Off, Yodobashi Camera, Bic Camera, Tower Records, Kinokuniya and any second-hand record store I could find from Kumamoto to Sendai in order to get their back catalogue. Amusingly the only item I could not find was the “Spring of Life” CD single/DVD set.
I also watched their live shows and collected the vast majority of them on blu-ray. As they progressed, their shows became more and more technically complex with specially shot backdrop videos, lasers, projection mapping onto semi-transparent curtains and even their own clothes and dazzling multi-coloured lighting set ups. Most of this technological wizardry is created and supplied by a creative collective called Rhizomatiks who have worked with the group for well over a decade. In addition, their creative choreography by long-time collaborator Mikiko Mizuno (PKA Mikiko) of the dance troupe Elevenplay (also the choreographer for Babymetal), completes their stage act. It is quite amazing that they can provide so much entertainment since essentially, it’s just three women in their mid-30’s lip syncing and dancing to prerecorded tracks on stage in high heels for two hours.
I had thought about going to see them live in concert for years now. However, there were a couple of issues; it is really hard to get a ticket for their shows in Japan as you need a Japanese phone number and address, none of which I had, and they rarely performed outside of Japan. I felt it was a bit of pipe dream. But then in February this year, they announced the “COD3 OF P3RFUM3 ZOZ5” Asia Tour 2024. This followed on from their Code of Perfume shows in London in June 2023 and second show in Yokohama on New Years Eve to ring in 2024. I was hoping they would play Singapore again as they had played the country twice, once in 2012 and again in 2015. I previously wanted to visit Singapore a decade ago for a convention, which unfortunately didn’t eventuate. But alas, they only announced shows for Hong Kong in early June, and Shanghai, Taipei and Bangkok in July.
I thought long and hard about this, and in the end, it was a toss-up between Hong Kong and Thailand. I had wanted to travel to Hong Kong twice about a decade ago, but again that didn't happen. Both times it was in conjunction with the convention in Singapore. The first time it clashed with a holiday my boss was taking. The second time there were massive protests in Hong Kong, so I decided it was probably for the best that I didn’t go. It was announced that the concert was being held on Saturday 8 June at AsiaWorld-Expo, so I immediately booked the closest hotel, which was linked via a walkway to the expo complex. I decided to give myself some time to look around Hong Kong so I booked from Friday through to Tuesday. I then booked the plane tickets via Cathay Pacific. I also joined their international fanclub, World P.T.A. (with P.T.A. standing for "Perfume to Anata", or "Perfume and you" in English), as they were getting early access to tickets.
But getting the tickets was a slight nightmare. While fan club tickets were released in mid March, Perfume’s management company obviously hadn’t made arrangements with the Japanese ticketing company, Pia, to accept overseas addresses and phone numbers, so none of the fan club members in Hong Kong or elsewhere, except Japan, could actually buy tickets. Fans weren’t happy, but it was fixed the following day with an apology from the management company. I booked my tickets that night, costing ¥22,220. It was a standing concert with no seating at all. I was in section A which was closest to the stage, with section B further behind. A month before the concert, I got a second email from Pia, giving me a serial number, 772, and instructions that patrons would enter in number order, and I could get my physical ticket from 1pm on the day at the P.T.A. booth at the venue. The number seemed rather high; I was concerned at how far back I would be from the stage.
June rolled around quickly, and I went up to Sydney for the flight on the Thursday, as it boarded at 6:55am on Friday morning. Way too early for my tastes. I got to the gate after making my way through security and was a little bit confused as most of the passengers were Indian. I later realised that Cathay Pacific has a second connecting flight from Hong Kong to Delhi, but I initially thought I was at the wrong gate. The flight was uneventful, the food not bad at all and I had two empty seats next to me so I could stretch out and not feel cramped. Coming into Hong Kong felt a bit hairy as the city was shrouded in cloud and mist and I could not really see anything but white out the window until we were really close to the airport. I arrived at about 2:30pm local time, and was pleased that getting through Hong Kong customs and immigration was a breeze. I got my Octopus travel card at the airport train station and it took only a five minute journey to next stop, AsiaWorld-Expo. From there it was about a 10 minute walk through the expo complex to reception at the hotel. Everything went so well.
The accommodation was nice, but kind of basic. The only issue was how isolated the hotel and expo complex were; the hotel was out in the boonies, a cement paved carpark wasteland. There is a new shopping mall called 11 Skies which is attached to the expo centre and hotel via a connecting walkway, but there are no tenants at all in the building yet. As such, there weren’t many options for food. The small number of restaurants in the expo complex were mostly only open for events only. There was a 7-Eleven which was open only until 6pm and didn’t have much outside junk food. There were three restaurants in the hotel, so I picked the cheapest one which had a mix of fusion Chinese and Japanese food with western dishes mixed on the menu. It was still quite expensive though. Breakfast was buffet style with a mix of western and Chinese food and was decent enough.
Saturday arrived and I decided to take it easy and not go out in the hot and humid weather (plus it had rained on and off in the morning). I did get a bit bored in the hotel room, so from around 11am I hung around in the expo centre and saw a couple of people milling about in Perfume t-shirts, taking photos of some of the signs promoting the concert as well as concert staff walking about and setting up the P.T.A. booth in staff tour t-shirts. I really wanted one of those. In addition, I saw some young women in white, some with wedding veils, walking about. I literally had no idea what that was about until I figured out they were here to see K-Pop star Baekhyun from boy band Exo was playing in a larger hall over three nights until Monday in the same venue. I still can’t figure what the white dresses and wedding gear was about though. As well as those fans, there are conventions happening each day in smaller halls and rooms. A small group of old ladies attending one of them sat down next to me and started eating lunch, cracking hardboiled eggs on the wall behind them, yabbering away in Cantonese.
1pm rolled around and it was time to collect my tickets from the P.T.A. booth on the level above the halls. I was surprised that only around 25 people had shown up to get their tickets, including fans who came all the way from Japan. There were about four tables with respective ranges of ticket numbers listed where you would get your physical ticket from. I lined up and got mine which came with a bonus keychain; a “P” in the style of the Code of Perfume logo font. Directly across from the P.T.A. Booth was another booth where you could get another bonus for P.T.A. members; a magnet in one of two randomly given out styles. In total everything took about 10 minutes to get. I could hear the sound check / rehearsal in the hall in the level below booming though the floor. I decided to have a look downstairs and discovered two large banners outside which I thought were officially advertising the concert, but were actually created and bought over by mainland Chinese fan group PerfumeTiebA. As we were advised that there was no point lining up early as we were going in by predetermined serial number, I went back to the hotel to relax, have dinner and change into my Code of Perfume t-shit and some shorts. At this point, I still could not believe I was finally going to see Perfume even though I had the ticket in my hand.
I went back about 5:15pm as doors were opening at 6pm for a 7:30pm concert start. It was really busy with the line for merchandise desk snaking outside the venue. The merchandise wasn’t my thing; two t-shirt variants, a towel, a baseball cap, a tote bag as well as DVDs and blu-rays of their latest live show release, which I had already bought. I had a quick look inside the hall they were holding patrons in before there eventually ushered into the actual venue next door. A young guy from local fan group Team Perfume Hong Kong came over to me and gave me a set of three stickers with each member of the group, and a coloured glove I was to wear during the final song, “My Color”, in order to surprise Perfume when they asked the audience to join in. I do find the fandom really nice and welcoming of everyone. PerfumeTiebA was also giving out homemade fans and other merchandise, but I missed seeing them, though I did see the merchandise floating about.
I eventually went inside the hall, but kind of hung around the back so I could go to the toilet. Several areas had been fenced off making out sections A and B and in lots of serial numbers. I was surprised that not all that many people had come in yet. I was a bit apprehensive as I didn’t quite know what to expect from the crowd or the experience. I am really not used to pop concerts as I am far more into alternative rock, and usually go to smaller venues like pubs or the local university bar on the few occasions I go to live performances. After hanging about a bit, I went to the loo and got into the “pen” that related to my serial number on the ticket (blocked off in lots of 250). Slowly it filled up some more at 6pm grew closer. Most people had come in late, after when the doors were meant to open. A while before they did open, the Japanese fans tried to make sure people were going in via the correct serial number. A member of the staff whizzed by with a camera for promotional footage of the crowd lining up.
A bit after 6:30pm, they started ushering people into the actual venue. I was really surprised that I was fairly close to the stage on the left hand side, maybe about 12 metres away. Most of the crowd were locals, with a fair number being Japanese fans. I noted that I was one of only a handful of Anglo attendees. Most had Perfume t-shirts on, from various eras including some as far back as 15 years ago. I saw one fan in cosplay as member Yuka Kashino (known to fans as Kashiyuka) in the outfit the group wore for the “Spending All My Time” music video. Luckily no one was pushing and they let people have space around them. It was also a rather comfortable temperature with mist coming down and air-conditioning controlling the temperature. I had bought some Loop ear plugs especially for the concert as I already had tinnitus from a bout of flu I had a decade ago and didn’t want to make it worse. There was some calling out of member names, but not as much as you’d hear for a Japanese concert. The clapping did get a bit louder towards 7:30pm, but I have to say it was rather inconsistent.
Finally, the lights went down and the crowd roared in anticipation. Like the previous Code of Perfume shows, this one started off with a video projection which cumulated with a CG exploding moon. These segments have the members preforming a scripted dialogue running over the top of the footage in Japanese, but I was surprised to see it subtitled at the top in Chinese. Then all three members appeared on stage accompanied by wild cheers from the crowd, and performed the first song, “Flash”, then immediately on to “Electro World” with the crowd joining in on various points of the choreography. After two more songs, “Laser Beam” and “Polyrhythm”, which for these concerts now has a new longer, extended opening, they addressed the crowd in English saying it had been a long time since they had a concert in Hong Kong (the last one being in 2012). Ayano Omoto (known to fans as NOCCHi), began addressing the crowd in Cantonese, before forgetting her lines half way though, but then managed to remembered them (I assume they fed them through her earpiece). For the next song, a semi-transparent curtain came down (it was very dark when it happened, so it was like magic) which had video projected onto it in addition to the video screens behind it, as they performed “Mugen Loop”. Half way though they disappeared and changed into to new costumes from the “Spinning World” music video, which they performed next.
Then it was time for another costume change for “Android &”, with the curtain coming down previously. It was caught on some equipment on the left hand side of the stage and I could see one of the staff trying to pull it off. Next came a trio of full on, pure dance music songs from their catalogue, starting with “Fusion”. Afterwards was “Edge”, an absolute fan favourite which is also my favourite Perfume song ever. The crowd went bananas when it came on. The third song in the set was the live show only track “Code of Perfume”, which included another costume change. This is a spoken word track and the accompanying visuals act like a transition piece into the next set of songs. These included three recent singles including a B-side; “Moon”, “Love Cloud” (which included yet another costume change) and “Sumikko Disco”, which is the theme song of the latest “Sumikko Gurashi” animated film.
It was then time for “P.T.A. no Corner” (or P.T.A. Corner in English), which is more or less the group interacting with fans over a drum machine beat. It’s very much a call and response part of the show, though previously only limited to their Japanese shows, perhaps because the group didn’t feel they could do this in other languages. Ayaka Nishiwaki (known as a-chan to fans), who is the unofficial group leader, did this in simple English, asking the crowd questions like “are you guys having fun?” and getting people to respond if anyone was wearing Perfume t-shirts or had glasses or contacts on. The format is pretty much identical to it's Japanese counterpart but much shorter. They then went straight into “Fake It”, a non-album B-side to their 2010 single “Nee”. Quite atypical to their pop hits, this one is very much in the dance music category with a quite noisy section after the choruses. And yet is an absolute fan favourite with the audience going bananas, jumping up and down. At this point a-chan had a towel around her neck which she had on at the start of “P.T.A. no Corner” and was still dancing with it on. At some point during the song, it vanished but it was so quick I didn’t see when.
Next up was the latest digital single for the group, “The Light”, which had been released a few weeks prior. In social media posts from the group’s management, it was suggested that audience sing the “woh-oh-oh” parts of the chorus, which of course they did. The background video for this song was rather controversially AI generated. Most fans didn’t seem to mind, though online I could see some felt a bit troubled by it. It was then on to another fan favourite, “Chocolate Disco”, which is one of their earlier songs, released prior to “Polyrhythm”, which gave them some initial success when it nearly cracked the top 30 in the singles chart. This is another song where there is fan participation with the crowd partly mimicking the choreography. A-chan was surprised that the audience immediately did this without any prompting.
After that song, the house lights came up and Perfume bowed and began taking to the audience. For international concerts, typically the group asks for a volunteer to translate their messages into the local language. After NOCCHi asked the audience in Japanese who can speak Japanese and who could translate into Cantonese for them, a young woman in the front row was chosen and handed a microphone. As I don’t speak Japanese well at all, and zero Cantonese, this part of the concert was at times a bit of a mystery to me. I do know they talked about what they saw in Hong Kong the night before and talked about getting tapioca (bubble tea). With some of the back and forth on stage you could see a-chan laughing her head off. All three individually thanked the crowd for coming to the show. When it came time for a-chan to address the crowd herself, normally she gets very emotional speaking to the crowd, and she started to cry, which is normal for her. But this this time, unusually for her, couldn't even speak. The young woman translating for the group said “don’t cry a-chan” in Japanese to her. After a-chan finally managed to talk to the crowd and thank them, it was time for the final song, “My Color” and people all around were putting on their coloured gloves for the audience participation part when they mimic the group’s hand choreography. Beforehand, a-chan asked in English for everyone to join in and said they had “one heart, one chance” to get it right. As everyone put up their hands, a-chan immediately noticed the coloured gloves and thanked the audience. During the song, a-chan teared up yet again.
Afterwards, all three bowed and waved goodbye, thanking the crowd. Much like recent shows, there was no encore, though some in the audience were expecting it. Security was already trying to herd us out of the venue the second it ended. Most complied though some stayed hoping for an encore. As most of the crowd were leaving the main hall, a-chan’s voice appeared out of nowhere on the PA system saying “thank you so much Hong Kong”. Some people rushed back in thinking there would be an encore or that they would see the group on stage again. This of course didn’t happen. Security moved the crowd out of the hall and outside. I could see that the merchandise tables immediately crowded selling t-shirts and towels to the crowds. You had to leave the expo centre entirely to exit the hall, which was slightly annoying for me as I had to come back in again to get back to the hotel.
I really loved every minute of it. It was easily one of the best things I have done in a long while. Unlike other live shows I have been to, I felt comfortable, wasn’t sweating like a pig to the point of exhaustion, and wasn’t deafened. The Loop earplugs really made the experience far more enjoyable. I did notice a guy in front of me plugging his ears with his fingers at points where the music, especially the bass, boomed and shook the hall. I initially thought I might get overwhelmed with emotion seeing them in person and cry like a teenage girl at a Beatles concert, but I was surprised that didn’t happen. I had such a good view of the stage and could see all three really clearly. It really surprised and pleased me at how close I got to them. The fans, both the locals, the Japanese fans who flew in for the concert, as well as others who did the same from other countries like me, were fantastic, well behaved and really enjoyed themselves. The vibe was really friendly and fun. Judging from the size of the hall, the fact the show did not sell out, and going off what was written online, the crowd size was around 3,500, which is nuts for a group that has close to zero record label support outside Japan. What strikes me most about Perfume is the relationship between the group and the fandom seems really genuine. All three seem to love what they do. In a recent interview they said get upset when people suggest they fake their friendship between the three of them for the public. It is quite incredible they still friends nearly 25 years on from when they first met. I do love this feeling of everything surrounding the group being genuine and from the heart, being positive and optimistic, and all with a complete lack of cynicism, which I don't get from other groups and fandoms.
The only issue for me with the whole experience was the concert was way too short. In total the concert only ran about 95 minutes. But that set list was quite amazing. So many dance numbers, a surprising lack of the big hits and so many songs that the fans just loved. And it was such a great mix of songs from their entire career dating back as far as 2006 to a song released the previous month, pretty much in line with the set lists for their prior Code of Perfume shows. Despite the concert being a stripped-down one compared to their Japanese shows, visually it was still excellent, even being reduced to a few video screens and the six smaller vertical video screens moving around the stage and the group.
Summing up, Perfume were great, the lighting crew, video crew and F.O.H. sound crew as well as all of the other staff involved did a great job too. It all flew by way too quickly and I really wish I had bought tickets for the Bangkok show as well. If they had played all three nights I was in Hong Kong, I would have gone each night. I really, really want to see them live again sometime down the track. I suspect a new album and a tour will be happening in 2025 as the name of the tour is kind of hinting something like that will be happening, so I am going to try and plan that for next year.
Set List:
1. Flash
2. Electro World
3. Laser Beam
4. Polyrhythm
5. MC
6. Mugen Loop
7. Spinning World
8. Android &
9. Fusion
10. Edge
11. Code of Perfume
12. Moon
13. Love Cloud
14. Sumikko Disco
15. P.T.A. no Corner
16. Fake It
17. The Light
18. Chocolate Disco
19. MC
20. My Color
Certainly not a one hit wonder, the group followed up “Polyrhythm” with a double platinum album, “Game”, and their following five studio albums debuted at the number one spot (their latest album, their seventh album, only managed to reach number 3 in 2022). In addition every successive single since “Polyrhythm” peaked within the top five, including two number ones. The only exception being their last single which only reached number 9. In addition, they have toured dozens of times, including four small world tours. Nearly 20 of these tours were filmed and released on blu-ray and DVD, with the vast majority going to number 1 on the video sales chart.
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Banners by mainland China fan group PerfumeTiebA |
I also watched their live shows and collected the vast majority of them on blu-ray. As they progressed, their shows became more and more technically complex with specially shot backdrop videos, lasers, projection mapping onto semi-transparent curtains and even their own clothes and dazzling multi-coloured lighting set ups. Most of this technological wizardry is created and supplied by a creative collective called Rhizomatiks who have worked with the group for well over a decade. In addition, their creative choreography by long-time collaborator Mikiko Mizuno (PKA Mikiko) of the dance troupe Elevenplay (also the choreographer for Babymetal), completes their stage act. It is quite amazing that they can provide so much entertainment since essentially, it’s just three women in their mid-30’s lip syncing and dancing to prerecorded tracks on stage in high heels for two hours.
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Ticket and bonuses for fan club members |
I thought long and hard about this, and in the end, it was a toss-up between Hong Kong and Thailand. I had wanted to travel to Hong Kong twice about a decade ago, but again that didn't happen. Both times it was in conjunction with the convention in Singapore. The first time it clashed with a holiday my boss was taking. The second time there were massive protests in Hong Kong, so I decided it was probably for the best that I didn’t go. It was announced that the concert was being held on Saturday 8 June at AsiaWorld-Expo, so I immediately booked the closest hotel, which was linked via a walkway to the expo complex. I decided to give myself some time to look around Hong Kong so I booked from Friday through to Tuesday. I then booked the plane tickets via Cathay Pacific. I also joined their international fanclub, World P.T.A. (with P.T.A. standing for "Perfume to Anata", or "Perfume and you" in English), as they were getting early access to tickets.
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Set of stickers by fan group Team Perfume Hong Kong |
June rolled around quickly, and I went up to Sydney for the flight on the Thursday, as it boarded at 6:55am on Friday morning. Way too early for my tastes. I got to the gate after making my way through security and was a little bit confused as most of the passengers were Indian. I later realised that Cathay Pacific has a second connecting flight from Hong Kong to Delhi, but I initially thought I was at the wrong gate. The flight was uneventful, the food not bad at all and I had two empty seats next to me so I could stretch out and not feel cramped. Coming into Hong Kong felt a bit hairy as the city was shrouded in cloud and mist and I could not really see anything but white out the window until we were really close to the airport. I arrived at about 2:30pm local time, and was pleased that getting through Hong Kong customs and immigration was a breeze. I got my Octopus travel card at the airport train station and it took only a five minute journey to next stop, AsiaWorld-Expo. From there it was about a 10 minute walk through the expo complex to reception at the hotel. Everything went so well.
The accommodation was nice, but kind of basic. The only issue was how isolated the hotel and expo complex were; the hotel was out in the boonies, a cement paved carpark wasteland. There is a new shopping mall called 11 Skies which is attached to the expo centre and hotel via a connecting walkway, but there are no tenants at all in the building yet. As such, there weren’t many options for food. The small number of restaurants in the expo complex were mostly only open for events only. There was a 7-Eleven which was open only until 6pm and didn’t have much outside junk food. There were three restaurants in the hotel, so I picked the cheapest one which had a mix of fusion Chinese and Japanese food with western dishes mixed on the menu. It was still quite expensive though. Breakfast was buffet style with a mix of western and Chinese food and was decent enough.
Saturday arrived and I decided to take it easy and not go out in the hot and humid weather (plus it had rained on and off in the morning). I did get a bit bored in the hotel room, so from around 11am I hung around in the expo centre and saw a couple of people milling about in Perfume t-shirts, taking photos of some of the signs promoting the concert as well as concert staff walking about and setting up the P.T.A. booth in staff tour t-shirts. I really wanted one of those. In addition, I saw some young women in white, some with wedding veils, walking about. I literally had no idea what that was about until I figured out they were here to see K-Pop star Baekhyun from boy band Exo was playing in a larger hall over three nights until Monday in the same venue. I still can’t figure what the white dresses and wedding gear was about though. As well as those fans, there are conventions happening each day in smaller halls and rooms. A small group of old ladies attending one of them sat down next to me and started eating lunch, cracking hardboiled eggs on the wall behind them, yabbering away in Cantonese.
1pm rolled around and it was time to collect my tickets from the P.T.A. booth on the level above the halls. I was surprised that only around 25 people had shown up to get their tickets, including fans who came all the way from Japan. There were about four tables with respective ranges of ticket numbers listed where you would get your physical ticket from. I lined up and got mine which came with a bonus keychain; a “P” in the style of the Code of Perfume logo font. Directly across from the P.T.A. Booth was another booth where you could get another bonus for P.T.A. members; a magnet in one of two randomly given out styles. In total everything took about 10 minutes to get. I could hear the sound check / rehearsal in the hall in the level below booming though the floor. I decided to have a look downstairs and discovered two large banners outside which I thought were officially advertising the concert, but were actually created and bought over by mainland Chinese fan group PerfumeTiebA. As we were advised that there was no point lining up early as we were going in by predetermined serial number, I went back to the hotel to relax, have dinner and change into my Code of Perfume t-shit and some shorts. At this point, I still could not believe I was finally going to see Perfume even though I had the ticket in my hand.
I went back about 5:15pm as doors were opening at 6pm for a 7:30pm concert start. It was really busy with the line for merchandise desk snaking outside the venue. The merchandise wasn’t my thing; two t-shirt variants, a towel, a baseball cap, a tote bag as well as DVDs and blu-rays of their latest live show release, which I had already bought. I had a quick look inside the hall they were holding patrons in before there eventually ushered into the actual venue next door. A young guy from local fan group Team Perfume Hong Kong came over to me and gave me a set of three stickers with each member of the group, and a coloured glove I was to wear during the final song, “My Color”, in order to surprise Perfume when they asked the audience to join in. I do find the fandom really nice and welcoming of everyone. PerfumeTiebA was also giving out homemade fans and other merchandise, but I missed seeing them, though I did see the merchandise floating about.
I eventually went inside the hall, but kind of hung around the back so I could go to the toilet. Several areas had been fenced off making out sections A and B and in lots of serial numbers. I was surprised that not all that many people had come in yet. I was a bit apprehensive as I didn’t quite know what to expect from the crowd or the experience. I am really not used to pop concerts as I am far more into alternative rock, and usually go to smaller venues like pubs or the local university bar on the few occasions I go to live performances. After hanging about a bit, I went to the loo and got into the “pen” that related to my serial number on the ticket (blocked off in lots of 250). Slowly it filled up some more at 6pm grew closer. Most people had come in late, after when the doors were meant to open. A while before they did open, the Japanese fans tried to make sure people were going in via the correct serial number. A member of the staff whizzed by with a camera for promotional footage of the crowd lining up.
A bit after 6:30pm, they started ushering people into the actual venue. I was really surprised that I was fairly close to the stage on the left hand side, maybe about 12 metres away. Most of the crowd were locals, with a fair number being Japanese fans. I noted that I was one of only a handful of Anglo attendees. Most had Perfume t-shirts on, from various eras including some as far back as 15 years ago. I saw one fan in cosplay as member Yuka Kashino (known to fans as Kashiyuka) in the outfit the group wore for the “Spending All My Time” music video. Luckily no one was pushing and they let people have space around them. It was also a rather comfortable temperature with mist coming down and air-conditioning controlling the temperature. I had bought some Loop ear plugs especially for the concert as I already had tinnitus from a bout of flu I had a decade ago and didn’t want to make it worse. There was some calling out of member names, but not as much as you’d hear for a Japanese concert. The clapping did get a bit louder towards 7:30pm, but I have to say it was rather inconsistent.
Finally, the lights went down and the crowd roared in anticipation. Like the previous Code of Perfume shows, this one started off with a video projection which cumulated with a CG exploding moon. These segments have the members preforming a scripted dialogue running over the top of the footage in Japanese, but I was surprised to see it subtitled at the top in Chinese. Then all three members appeared on stage accompanied by wild cheers from the crowd, and performed the first song, “Flash”, then immediately on to “Electro World” with the crowd joining in on various points of the choreography. After two more songs, “Laser Beam” and “Polyrhythm”, which for these concerts now has a new longer, extended opening, they addressed the crowd in English saying it had been a long time since they had a concert in Hong Kong (the last one being in 2012). Ayano Omoto (known to fans as NOCCHi), began addressing the crowd in Cantonese, before forgetting her lines half way though, but then managed to remembered them (I assume they fed them through her earpiece). For the next song, a semi-transparent curtain came down (it was very dark when it happened, so it was like magic) which had video projected onto it in addition to the video screens behind it, as they performed “Mugen Loop”. Half way though they disappeared and changed into to new costumes from the “Spinning World” music video, which they performed next.
Then it was time for another costume change for “Android &”, with the curtain coming down previously. It was caught on some equipment on the left hand side of the stage and I could see one of the staff trying to pull it off. Next came a trio of full on, pure dance music songs from their catalogue, starting with “Fusion”. Afterwards was “Edge”, an absolute fan favourite which is also my favourite Perfume song ever. The crowd went bananas when it came on. The third song in the set was the live show only track “Code of Perfume”, which included another costume change. This is a spoken word track and the accompanying visuals act like a transition piece into the next set of songs. These included three recent singles including a B-side; “Moon”, “Love Cloud” (which included yet another costume change) and “Sumikko Disco”, which is the theme song of the latest “Sumikko Gurashi” animated film.
It was then time for “P.T.A. no Corner” (or P.T.A. Corner in English), which is more or less the group interacting with fans over a drum machine beat. It’s very much a call and response part of the show, though previously only limited to their Japanese shows, perhaps because the group didn’t feel they could do this in other languages. Ayaka Nishiwaki (known as a-chan to fans), who is the unofficial group leader, did this in simple English, asking the crowd questions like “are you guys having fun?” and getting people to respond if anyone was wearing Perfume t-shirts or had glasses or contacts on. The format is pretty much identical to it's Japanese counterpart but much shorter. They then went straight into “Fake It”, a non-album B-side to their 2010 single “Nee”. Quite atypical to their pop hits, this one is very much in the dance music category with a quite noisy section after the choruses. And yet is an absolute fan favourite with the audience going bananas, jumping up and down. At this point a-chan had a towel around her neck which she had on at the start of “P.T.A. no Corner” and was still dancing with it on. At some point during the song, it vanished but it was so quick I didn’t see when.
Next up was the latest digital single for the group, “The Light”, which had been released a few weeks prior. In social media posts from the group’s management, it was suggested that audience sing the “woh-oh-oh” parts of the chorus, which of course they did. The background video for this song was rather controversially AI generated. Most fans didn’t seem to mind, though online I could see some felt a bit troubled by it. It was then on to another fan favourite, “Chocolate Disco”, which is one of their earlier songs, released prior to “Polyrhythm”, which gave them some initial success when it nearly cracked the top 30 in the singles chart. This is another song where there is fan participation with the crowd partly mimicking the choreography. A-chan was surprised that the audience immediately did this without any prompting.
After that song, the house lights came up and Perfume bowed and began taking to the audience. For international concerts, typically the group asks for a volunteer to translate their messages into the local language. After NOCCHi asked the audience in Japanese who can speak Japanese and who could translate into Cantonese for them, a young woman in the front row was chosen and handed a microphone. As I don’t speak Japanese well at all, and zero Cantonese, this part of the concert was at times a bit of a mystery to me. I do know they talked about what they saw in Hong Kong the night before and talked about getting tapioca (bubble tea). With some of the back and forth on stage you could see a-chan laughing her head off. All three individually thanked the crowd for coming to the show. When it came time for a-chan to address the crowd herself, normally she gets very emotional speaking to the crowd, and she started to cry, which is normal for her. But this this time, unusually for her, couldn't even speak. The young woman translating for the group said “don’t cry a-chan” in Japanese to her. After a-chan finally managed to talk to the crowd and thank them, it was time for the final song, “My Color” and people all around were putting on their coloured gloves for the audience participation part when they mimic the group’s hand choreography. Beforehand, a-chan asked in English for everyone to join in and said they had “one heart, one chance” to get it right. As everyone put up their hands, a-chan immediately noticed the coloured gloves and thanked the audience. During the song, a-chan teared up yet again.
Afterwards, all three bowed and waved goodbye, thanking the crowd. Much like recent shows, there was no encore, though some in the audience were expecting it. Security was already trying to herd us out of the venue the second it ended. Most complied though some stayed hoping for an encore. As most of the crowd were leaving the main hall, a-chan’s voice appeared out of nowhere on the PA system saying “thank you so much Hong Kong”. Some people rushed back in thinking there would be an encore or that they would see the group on stage again. This of course didn’t happen. Security moved the crowd out of the hall and outside. I could see that the merchandise tables immediately crowded selling t-shirts and towels to the crowds. You had to leave the expo centre entirely to exit the hall, which was slightly annoying for me as I had to come back in again to get back to the hotel.
I really loved every minute of it. It was easily one of the best things I have done in a long while. Unlike other live shows I have been to, I felt comfortable, wasn’t sweating like a pig to the point of exhaustion, and wasn’t deafened. The Loop earplugs really made the experience far more enjoyable. I did notice a guy in front of me plugging his ears with his fingers at points where the music, especially the bass, boomed and shook the hall. I initially thought I might get overwhelmed with emotion seeing them in person and cry like a teenage girl at a Beatles concert, but I was surprised that didn’t happen. I had such a good view of the stage and could see all three really clearly. It really surprised and pleased me at how close I got to them. The fans, both the locals, the Japanese fans who flew in for the concert, as well as others who did the same from other countries like me, were fantastic, well behaved and really enjoyed themselves. The vibe was really friendly and fun. Judging from the size of the hall, the fact the show did not sell out, and going off what was written online, the crowd size was around 3,500, which is nuts for a group that has close to zero record label support outside Japan. What strikes me most about Perfume is the relationship between the group and the fandom seems really genuine. All three seem to love what they do. In a recent interview they said get upset when people suggest they fake their friendship between the three of them for the public. It is quite incredible they still friends nearly 25 years on from when they first met. I do love this feeling of everything surrounding the group being genuine and from the heart, being positive and optimistic, and all with a complete lack of cynicism, which I don't get from other groups and fandoms.
The only issue for me with the whole experience was the concert was way too short. In total the concert only ran about 95 minutes. But that set list was quite amazing. So many dance numbers, a surprising lack of the big hits and so many songs that the fans just loved. And it was such a great mix of songs from their entire career dating back as far as 2006 to a song released the previous month, pretty much in line with the set lists for their prior Code of Perfume shows. Despite the concert being a stripped-down one compared to their Japanese shows, visually it was still excellent, even being reduced to a few video screens and the six smaller vertical video screens moving around the stage and the group.
Summing up, Perfume were great, the lighting crew, video crew and F.O.H. sound crew as well as all of the other staff involved did a great job too. It all flew by way too quickly and I really wish I had bought tickets for the Bangkok show as well. If they had played all three nights I was in Hong Kong, I would have gone each night. I really, really want to see them live again sometime down the track. I suspect a new album and a tour will be happening in 2025 as the name of the tour is kind of hinting something like that will be happening, so I am going to try and plan that for next year.
Set List:
1. Flash
2. Electro World
3. Laser Beam
4. Polyrhythm
5. MC
6. Mugen Loop
7. Spinning World
8. Android &
9. Fusion
10. Edge
11. Code of Perfume
12. Moon
13. Love Cloud
14. Sumikko Disco
15. P.T.A. no Corner
16. Fake It
17. The Light
18. Chocolate Disco
19. MC
20. My Color
Friday, May 29, 2020
The Decade in Review: The English Language Adaptation Industry and Fandom Part 2
And now it’s on to the second part of my decade review of the English language adaptation industry as well as fandom, which of course covers the USA, UK and Australia. In this part I’m looking at the Australian anime industry and fandom, English speaking fandom as a whole, controversies in that fandom and the US industries, anime tourism, tokusatsu titles released in English and industry icons who passed away.
As I live in Australia, I thought I’d dedicate a paragraph or three (or four) in regards to bumpy ride decade we had over here. The biggest surprise was the continuing resurrection of Siren Visual. The company was the distributor for Manga Entertainment back in the 1990’s, but with Madman Entertainment becoming the dominant force here from the late 1990’s onwards, they had fallen on hard times. The early 2000’s saw them releasing a pitiful number of anime titles on DVD, then an ill-advised venture into ero anime, with all of their titles being cut to ribbons to appease local censorship classifications, and unwanted attention from religious right campaigners. Finally, they got it together in the mid 2000’s releasing titles from Sentai Filmworks, Aniplex and Funimation. They also ventured into subtitled only titles with anime still not released in other countries in English on DVD or blu-ray with “Welcome to Irabu's Office”, “Hakaba Kitaro” “Nodame Cantabile” and most surprisingly, “Monster”. But things would come crashing down late in the decade when their distributor, Gryphon Entertainment, went belly up and they seemingly couldn’t secure a new deal with anyone else. While they continue to have booths at the dealers area in every single anime convention in the country selling old stock, it seems unlikely we’ll see any future releases from them.
Out of nowhere in 2012, a new anime company arrived on the scene; Hanabee. Founded by Eric Cherry, former CEO of Siren Visual, initially the company sold gaming merchandise from franchises such as “Red vs. Blue” and “The Guild”. Most of their titles were sublicences from US based companies like Aniplex of America and Sentai Filmworks. Unlike Siren Visual, Hanabee did not release any titles that had not been previously released in other English speaking territories. Like Siren Visual, things unravelled at end of the decade for reasons unknown, with the recent “Initial D” movies being the last release for them around mid 2018. Like Siren Visual, the company always seems to have a booth at every anime convention in the country. Their website now sells mostly gaming merchandise and old anime stock. An update at the end of 2019 stated that the company went under a restructure due to a focus on US company Rooster Teeth. They stated they want get back into anime, but considering Madman Entertainment’s stranglehold on the market, that seems unlikely.
Finally, on to Madman Entertainment’s wild ride of the last decade. One of the biggest things to happen to the company was the constant change in ownership over nearly a decade and half. Back in 2006, toy company Funtasic bought them out for AU$34.5 million dollars. Fast forward eight years and Funtasic was a floundering as a company. The co-founders of Madman plus a small coalition of investors then made an offer to Funtasic to buy the company back for significantly less, AU$21.5 million. To paraphrase Kerry Packer; you only get one Funtasic in your lifetime. Despite Funtasic agreeing to the deal, two years later the matter ended up in court, with Funtasic saying Madman owed them an additional AU$2.5 million credit adjustment. The court rounded the amount owed down to a measly AU$268,000. Later Japan came knocking, with Aniplex becoming a minority shareholder in the company in 2017. In early 2019, Aniplex purchased the anime division for AU$35 million.
While their home video division kept pumping out titles over the decade, the company branched into other areas. The Madman Screening Room evolved into a part free, part subscription service called Animelab in 2014. Despite the competition from Crunchyroll and other overseas services, the streaming service did incredibly well and eventually reached over one million subscribers within four years. In 2019, Animelab was merged into a consortium of other international anime streaming services headed up by Funimation, to steam a far wider selection of titles. As in the US, theatrical animation became a major part of Madman's business. Their annual film festival-like tour of anime films, Reel Anime, was phased out in 2013 in favour of limited runs of single films. Initially these were “events” as with the “Puella Magi Madoka Magica” and “Love Live! The School Idol Movie” screenings, which included bonus items and giveaways at some theatres. However, after these two films, anime in cinemas proceeded without much fanfare. In fact, outside social media, there seemed to be little promotion of anime films. Despite this, Madman had some big hits with these films; for example, “A Silent Voice” grossed over AU$600,000 at the box office.
It wasn’t all sunshine and light for the company. They lost distribution rights to Viz manga titles in 2016 to local distributor Simon & Schuster. For their 20th anniversary, they held the inaugural Madman Anime Festival. The event was so successful it became a touring event with conventions in Melbourne, Sydney, Brisbane and Perth. This was after several well-established anime conventions gave up the ghost, mostly in the early part of the decade with the decline of university anime clubs mostly to blame (anime clubs were usually the core part of the committees who ran them). Anime conventions certainly didn't die out with Animaga (Melboune), Smash! (Sydney), AVCon (Adelaide), GeeCon (Darwin) and AICon (Hobart, finishing in 2018) keeping the tradition going. Tons of Japanese guests came to these conventions including Shinichi Watanabe, Yuko Miyamura, Sakura Tange, Kotono Mitsuishi, Toshihiro Kawamoto, Megumi Ogata and Toru Furuya.
After years and years of threats, the federal government finally came through and charged 10% GST on all goods bought overseas from 1 July 2018, regardless of their cost. Previously it was only for goods valued over AU$1,000 (or AU$500 if you are getting stuff delivered via a courier). The main instigator of this law was Gerry Harvey of large furniture and electrical goods chain store retailer Harvey Norman. As Australians are big shoppers on overseas online stores, this move didn't exactly make him popular. The government decided that it should be retailers collecting the tax and then sending the money to the tax office. Many people scoffed at this arrangement, yet somehow many online retailers complied including CD Japan and AmiAmi. However, companies like the Right Stuf and pretty much all UK retailers did not add on GST to Australian orders. This inconsistency led to an unfair advantage for these retailers. Worse was to come with Amazon refusing to collect the tax, and publicly berating the federal government by threatening to block Australian customers from buying products from their overseas sites. The government didn’t fold and on 1 July 2018 Australian citizens could no longer order products from any of their international sites. Amazon eventually relented and began paying the tax while allowing Australian customers to buy products from their US site. However, all other international Amazon sites are still blocked to Australian customers, including the Japanese site. This was quite disastrous for Australian anime fans who wanted to buy cheap blu-rays, books and other merchandise.
While cosplay continued to expand into almost a more mainstream hobby, unfortunately harassment of female cosplayers became an issue at conventions. Explicit anti-harassment policies were enacted by conventions in the early 2010’s, mostly under the banner of “Cosplay Is Not Consent”. Though it should have been something that was common-sense to most, it served as a reminder to fans that cosplayers deserve respect and as a voice for cosplayers in order to report harassment.
As the alleged cases of sexual assault and harassment by Harvey Weinstein, Bill Cosby and Kevin Spacey seeped into the public domain in the final couple of years in the decade, anime fandom had its own “Me Too” moment. Initially this appeared as a list of harassers complied in a spreadsheet on a website called “Broken Staircase”. The idea was people could anonymously send in allegation of harassment which would be entered on the spreadsheet. This method always had the potential to be abused, and was with one very prominent person being included on the list who was completely innocent of the allegation being levelled at him. Unsurprisingly the website was taken down after a short while, but did resurface in an alternate location.
With momentum against sexual abusers and harassers building, the US anime industry’s worst kept secret was brought into the public domain. Several women including voice actors Monica Rial and Jamie Marchi, publicly accused fellow voice actor Vic Mignogna of sexual assault and harassment. An avalanche of accusers and allegations, both from fandom and the industry were publicly aired with Mignogna being terminated from his contracts with Rooster Teeth and Funimation. Mignogna categorically denied the accusations but made a public apology at a convention soon after. He then filed a defamation lawsuit against Rial, Marchi, Rial’s fiancee Ron Toye III, and Funimation with Mignogna’s fans coughing up an absurd US$236,000 to fund the case. Funimation then filed an anti-SLAPP motion which is a piece of legislation designed to provide for early dismissal of meritless lawsuits. The legal team for Mignogna was laughably incompetent. The end result was that his lawsuit was dismissed and he was forced to pay the defendant’s legal fees which amounted to US$223,042.42. Regardless, Mignogna’s fans seem to blindly support him despite the mounting evidence against him.
Internally, fandom had a very difficult decade. It became more fractured and deeply divided than ever before. There were several factors that caused this, but the main catalyst was probably Gamergate. Mixed in with that debacle was sites like 4chan and 8chan (which were both born from large anime communities), lurching to the right or more correctly the far right. But this also mirrored a more fractured political scene in the US with the general population becoming entrenched with one side of politics. To be blunt, this all happened around the 2016 US election. Rightly or wrongly, those from the left and right began to inject politics into anime, even if it was there or not. Fandom became surprisingly prudish, with a new moralism creeping into anime fandom. But not from the Christian right as you’d might expect, but from the left. Those on the right also chased phantoms like “political correctness” being inserted into anime (when it wasn’t the case). At times it really felt like anime fandom was at war with itself and wanted to wipe the other side out. The fracturing was so bad that niche pockets within fandom actively despised other niche pockets of fandom. However, it was quite apparent that the vast majority on both sides never really understood fandom or how that fandom consumed anime, the history and tropes of anime or even Japan itself. You could easily argue that social media enabled this division, and that division was stoked and exploited by individuals for personal and political gain. By the end of the decade, many in fandom were bemoaning social media and pined for the fandom of the previous decades of message boards, fan websites and blogs.
Aside from the seemingly perpetual growth of podcasts (the vast majority of which weren’t worth listening to), the growth and incredible popularity of Youtubers soared. Of course, this also applied to Anitubers (i.e. Anime Youtubers). I am fully aware that I am not in the demographic these Anitubers appeal to, however to be brutally honest, most of the material they put out isn’t all that entertaining or informative. You could easily argue that a fair whack of it is utterly juvenile, serves no real purpose other than to generate controversy in order to get more views (e.g. saying a popular anime “sucks”), promote falsehoods, are completely ignorant of the history and fandom behind anime and even promote piracy over legitimate companies. Despite this, popular Anitubers such as Akidearest, Gigguk, The Anime Man, Mothers Basement and Digibro often have followers in the millions.
In the latter part of the decade, a couple of what could only be described as scams were pulled on anime fandom, but oddly never reported widely on English anime news websites. First up, the Flying Colors Foundation who promoted themselves as a non-profit organisation that wanted to engage with the western anime community in order improve the anime industry. This would initially done via a survey filled in by fans and promoted heavily by popular Anitubers. Red flags started to be raised mid-way through the survey when it asked rather intrusive questions about mental health, including if you had a mental health condition and if so, what you were diagnosed with. The survey wasn’t exactly anonymous; you had to fill in a valid email address at the end of the survey in order to submit it. There was also the fact many filling in the survey were teenagers. The whole thing was rather ethically dodgy to say the least. It was also hard to figure out who was running Flying Colors Foundation. Their senior leadership was cloaked in secrecy until the organisation eventually relented and publicly released the information. However, it was revealed by one fan journalist that there were many more people working for the organisation than revealed, a lot with industry connections. They also claimed that they weren’t paying Anitubers to promote the company, but that had been contradicted by Anitubers themselves who stated they were paid. It was quite obvious that Flying Colors Foundation was set up with purposes of marketing stuff to anime fans and to sell analytics data to companies. There wasn’t anything non-profit about it. When found out, Flying Colors Foundation backpedalled quickly and eventually shutdown operations, stating they’d publicly publish the data from the survey. That never eventuated.
The other scam was the ill-fated cryptocurrency Otaku Coin. Unlike the Flying Colors Foundation, Otaku Coin was immediately treated with a great deal scepticism by fandom. Created by online anime merchandise shop Tokyo Otaku Mode (who also had a hand in the Flying Colors Foundation), Otaku Coin’s goals were vague to say the least. It was apparently meant “to closely and seamlessly connect fans worldwide with creators and otaku-related companies and contribute to the preservation and development of otaku culture”, whatever that meant. 100 billion coins, were to be released with 39 billion of those being distributed to the Otaku Coin Fund for the intent of funding operating expenses, which was a much larger amount than is common for such a scheme. Their website also stated that a percentage of that money would go to the Otaku Coin Preparation Committee Administrative Members, who were oddly a group of people separate to those listed on the Otaku Coin website. While the initial concept paper says that fans will be able to support the wider anime industry with their coins, in reality the coins could only really be spent easily at Tokyo Otaku Mode or other companies involved with creating Otaku Coin. It all seemed rather dodgy and fans stayed away from the scheme in droves.
Easily one of the biggest niche fandoms to emerge in the decade was Sakuga fandom. While this type of fandom had been active in Japan since the 1980’s, it was intriguing that it suddenly became popular in the west this decade. Essentially this fandom focuses on the animation itself and tries to identify the individual animators for well animated scenes. Some parts of fandom did suggest Sakuga fandom only cared amount the quality of animation and not about the plot or anything else, I felt this was misplaced criticism of those fans. Without animators there would be no one to create the anime we love. While voice actors, directors and screenwriters are well known to fans, animators also deserve recognition as well.
Although anime fans had been making trips to Japan since at least the 1990’s, “anime tourism” seemed to really take off in the 2010’s. While some smaller Japanese tour operators designed tours specifically for western fans, other tour companies were formed to cater to them. Tours catering to specific hot spots such as Akihabara and the Ghibli Museum also emerged. The decade also saw the emergence of new otaku type attractions like the life sized Gundam coupled with the Gundam Front museum in Odiba and the AnimeJapan convention. Of course, there were the traditional otaku events such as Comiket which exploded in popularity, almost to the point where it became almost unworkable. The Japanese government eagerly jumped on the bandwagon with their “Cool Japan” promotional package, but ultimately didn’t spend the money in the places it was need and was rightly criticised as a waste of government funds and a missed opportunity. Coinciding with all of this was mainstream tourists who saw Japan as a hot new destination. By the end of the decade many tourist spots had become overflowing with foreign tourists, some behaving badly, much to the local’s disgust.
Believe it or not, Harmony Gold was still flogging “Robotech” during the last decade. But the company had several legal issues with the three properties which made up the series. Tatsunoko, whom they licenced the properties off back in the 1980’s, claimed Harmony Gold owed them US$15 million in damages, claiming they had breached their contracts including sublicensing the shows and not paying home video royalties. Unbelievably Harmony Gold won and Tatsunoko actually renewed their agreements to the three series for at least another decade. This dashed the hopes of “Macross” fans in the west who had thought that other "Macross" anime series in the franchise would be up for grabs by licencors after the original deal would have expired in 2021. However, licensing agreements with the franchise are far more complex than the mantra “Harmony Gold won’t let anyone licence any Macross anime” that western anime fans constantly repeat.
I thought I’d like to talk about movements in tokusatsu in the west in the last decade because a lot happened in a very short period of time. First up with the freeing of the “Ultraman” licence from Thai production company Chaiyo Productions. Sompote Saengduenchai, founder and president of Chaiyo Productions, claimed the late Noboru Tsuburaya (of Tsuburaya Productions, creators of the “Ultraman” franchise), who had died in 1995, had given him and his company a contract which had given him rights to everything related to “Ultraman” including characters outside Japanese territories, in exchange for a monetary loan. Essentially this was utter bullshit based on what was a highly dubious legal document. After years of legal wrangling, Tsuburaya Productions finally won the case. In July 2019, Mill Creek announced they were distributing the entire franchise on blu-ray in the US, starting with “Ultra Q” and “Ultraman”.
In a surprise move, Shout! Factory, who distributed the “Power Rangers” franchise, began releasing the original Japanese versions of the “Super Sentai” franchise “Power Rangers” was based on. Beginning distribution in 2015 with “Zyuranger”, the company released every series up to “Hurricaneger” and in addition “Jetman”, which was never used for the “Power Rangers” franchise. The DVD sets unfortunately ceased in 2019 due to Hasbro's acquisition of the “Power Rangers” franchise from Saban Brands. In the final year of the decade, Criterion announced their 2,000th release and it was a doozy; a blu-ray box set of the entire showa era “Godzilla” films, i.e. every film from the original 1954 film to 1975’s “Terror of MechaGodzilla”. It was an amazing set with some fantastic extras, though maybe the packaging was a little unwieldy and it could be argued that the artwork didn’t really represent the era the films were created in.
And finally, I am unfortunately ending this post on a rather sombre note. But I must mention that the decade also saw the passing of numerous key players in the industry; Fred Patten who was key player in anime and furry fandom, served as a publicist at Streamline Pictures and was also an avid archivist of anime fandom paraphernalia and fandom historian. Voice actor Peter Fernandez who was most famous for the lead role in “Speed Racer” also left us. As did “Robotech” creator and founder of Streamline Pictures, Carl Macek. Sadly Toren Smith, who set up Studio Proteus back in the very late 1980’s and translated and released some of the best manga ever produced in English via Dark Horse comics, also went before his time.
Well, that wraps up my reviews of anime in both the Japanese and English adaption industries. It took over six months to complete, but I got there in the end. Who knows what will happen over the forthcoming decade? 2020 has already thrown quite a few curveballs and we’re just half way through the year. To be honest, I am not all that optimistic about the future. I just hope creative industries such and anime and tokusastu continue to thrive and fandom continues to enjoy them.
As I live in Australia, I thought I’d dedicate a paragraph or three (or four) in regards to bumpy ride decade we had over here. The biggest surprise was the continuing resurrection of Siren Visual. The company was the distributor for Manga Entertainment back in the 1990’s, but with Madman Entertainment becoming the dominant force here from the late 1990’s onwards, they had fallen on hard times. The early 2000’s saw them releasing a pitiful number of anime titles on DVD, then an ill-advised venture into ero anime, with all of their titles being cut to ribbons to appease local censorship classifications, and unwanted attention from religious right campaigners. Finally, they got it together in the mid 2000’s releasing titles from Sentai Filmworks, Aniplex and Funimation. They also ventured into subtitled only titles with anime still not released in other countries in English on DVD or blu-ray with “Welcome to Irabu's Office”, “Hakaba Kitaro” “Nodame Cantabile” and most surprisingly, “Monster”. But things would come crashing down late in the decade when their distributor, Gryphon Entertainment, went belly up and they seemingly couldn’t secure a new deal with anyone else. While they continue to have booths at the dealers area in every single anime convention in the country selling old stock, it seems unlikely we’ll see any future releases from them.
Out of nowhere in 2012, a new anime company arrived on the scene; Hanabee. Founded by Eric Cherry, former CEO of Siren Visual, initially the company sold gaming merchandise from franchises such as “Red vs. Blue” and “The Guild”. Most of their titles were sublicences from US based companies like Aniplex of America and Sentai Filmworks. Unlike Siren Visual, Hanabee did not release any titles that had not been previously released in other English speaking territories. Like Siren Visual, things unravelled at end of the decade for reasons unknown, with the recent “Initial D” movies being the last release for them around mid 2018. Like Siren Visual, the company always seems to have a booth at every anime convention in the country. Their website now sells mostly gaming merchandise and old anime stock. An update at the end of 2019 stated that the company went under a restructure due to a focus on US company Rooster Teeth. They stated they want get back into anime, but considering Madman Entertainment’s stranglehold on the market, that seems unlikely.
Finally, on to Madman Entertainment’s wild ride of the last decade. One of the biggest things to happen to the company was the constant change in ownership over nearly a decade and half. Back in 2006, toy company Funtasic bought them out for AU$34.5 million dollars. Fast forward eight years and Funtasic was a floundering as a company. The co-founders of Madman plus a small coalition of investors then made an offer to Funtasic to buy the company back for significantly less, AU$21.5 million. To paraphrase Kerry Packer; you only get one Funtasic in your lifetime. Despite Funtasic agreeing to the deal, two years later the matter ended up in court, with Funtasic saying Madman owed them an additional AU$2.5 million credit adjustment. The court rounded the amount owed down to a measly AU$268,000. Later Japan came knocking, with Aniplex becoming a minority shareholder in the company in 2017. In early 2019, Aniplex purchased the anime division for AU$35 million.
![]() |
Animelab celebrate their one millionth subscription |
It wasn’t all sunshine and light for the company. They lost distribution rights to Viz manga titles in 2016 to local distributor Simon & Schuster. For their 20th anniversary, they held the inaugural Madman Anime Festival. The event was so successful it became a touring event with conventions in Melbourne, Sydney, Brisbane and Perth. This was after several well-established anime conventions gave up the ghost, mostly in the early part of the decade with the decline of university anime clubs mostly to blame (anime clubs were usually the core part of the committees who ran them). Anime conventions certainly didn't die out with Animaga (Melboune), Smash! (Sydney), AVCon (Adelaide), GeeCon (Darwin) and AICon (Hobart, finishing in 2018) keeping the tradition going. Tons of Japanese guests came to these conventions including Shinichi Watanabe, Yuko Miyamura, Sakura Tange, Kotono Mitsuishi, Toshihiro Kawamoto, Megumi Ogata and Toru Furuya.
![]() |
Gerry Harvey |
While cosplay continued to expand into almost a more mainstream hobby, unfortunately harassment of female cosplayers became an issue at conventions. Explicit anti-harassment policies were enacted by conventions in the early 2010’s, mostly under the banner of “Cosplay Is Not Consent”. Though it should have been something that was common-sense to most, it served as a reminder to fans that cosplayers deserve respect and as a voice for cosplayers in order to report harassment.
![]() |
Vic Mignogna |
With momentum against sexual abusers and harassers building, the US anime industry’s worst kept secret was brought into the public domain. Several women including voice actors Monica Rial and Jamie Marchi, publicly accused fellow voice actor Vic Mignogna of sexual assault and harassment. An avalanche of accusers and allegations, both from fandom and the industry were publicly aired with Mignogna being terminated from his contracts with Rooster Teeth and Funimation. Mignogna categorically denied the accusations but made a public apology at a convention soon after. He then filed a defamation lawsuit against Rial, Marchi, Rial’s fiancee Ron Toye III, and Funimation with Mignogna’s fans coughing up an absurd US$236,000 to fund the case. Funimation then filed an anti-SLAPP motion which is a piece of legislation designed to provide for early dismissal of meritless lawsuits. The legal team for Mignogna was laughably incompetent. The end result was that his lawsuit was dismissed and he was forced to pay the defendant’s legal fees which amounted to US$223,042.42. Regardless, Mignogna’s fans seem to blindly support him despite the mounting evidence against him.
Internally, fandom had a very difficult decade. It became more fractured and deeply divided than ever before. There were several factors that caused this, but the main catalyst was probably Gamergate. Mixed in with that debacle was sites like 4chan and 8chan (which were both born from large anime communities), lurching to the right or more correctly the far right. But this also mirrored a more fractured political scene in the US with the general population becoming entrenched with one side of politics. To be blunt, this all happened around the 2016 US election. Rightly or wrongly, those from the left and right began to inject politics into anime, even if it was there or not. Fandom became surprisingly prudish, with a new moralism creeping into anime fandom. But not from the Christian right as you’d might expect, but from the left. Those on the right also chased phantoms like “political correctness” being inserted into anime (when it wasn’t the case). At times it really felt like anime fandom was at war with itself and wanted to wipe the other side out. The fracturing was so bad that niche pockets within fandom actively despised other niche pockets of fandom. However, it was quite apparent that the vast majority on both sides never really understood fandom or how that fandom consumed anime, the history and tropes of anime or even Japan itself. You could easily argue that social media enabled this division, and that division was stoked and exploited by individuals for personal and political gain. By the end of the decade, many in fandom were bemoaning social media and pined for the fandom of the previous decades of message boards, fan websites and blogs.
![]() |
The Anime Man & Akidearest |
In the latter part of the decade, a couple of what could only be described as scams were pulled on anime fandom, but oddly never reported widely on English anime news websites. First up, the Flying Colors Foundation who promoted themselves as a non-profit organisation that wanted to engage with the western anime community in order improve the anime industry. This would initially done via a survey filled in by fans and promoted heavily by popular Anitubers. Red flags started to be raised mid-way through the survey when it asked rather intrusive questions about mental health, including if you had a mental health condition and if so, what you were diagnosed with. The survey wasn’t exactly anonymous; you had to fill in a valid email address at the end of the survey in order to submit it. There was also the fact many filling in the survey were teenagers. The whole thing was rather ethically dodgy to say the least. It was also hard to figure out who was running Flying Colors Foundation. Their senior leadership was cloaked in secrecy until the organisation eventually relented and publicly released the information. However, it was revealed by one fan journalist that there were many more people working for the organisation than revealed, a lot with industry connections. They also claimed that they weren’t paying Anitubers to promote the company, but that had been contradicted by Anitubers themselves who stated they were paid. It was quite obvious that Flying Colors Foundation was set up with purposes of marketing stuff to anime fans and to sell analytics data to companies. There wasn’t anything non-profit about it. When found out, Flying Colors Foundation backpedalled quickly and eventually shutdown operations, stating they’d publicly publish the data from the survey. That never eventuated.
The other scam was the ill-fated cryptocurrency Otaku Coin. Unlike the Flying Colors Foundation, Otaku Coin was immediately treated with a great deal scepticism by fandom. Created by online anime merchandise shop Tokyo Otaku Mode (who also had a hand in the Flying Colors Foundation), Otaku Coin’s goals were vague to say the least. It was apparently meant “to closely and seamlessly connect fans worldwide with creators and otaku-related companies and contribute to the preservation and development of otaku culture”, whatever that meant. 100 billion coins, were to be released with 39 billion of those being distributed to the Otaku Coin Fund for the intent of funding operating expenses, which was a much larger amount than is common for such a scheme. Their website also stated that a percentage of that money would go to the Otaku Coin Preparation Committee Administrative Members, who were oddly a group of people separate to those listed on the Otaku Coin website. While the initial concept paper says that fans will be able to support the wider anime industry with their coins, in reality the coins could only really be spent easily at Tokyo Otaku Mode or other companies involved with creating Otaku Coin. It all seemed rather dodgy and fans stayed away from the scheme in droves.
Easily one of the biggest niche fandoms to emerge in the decade was Sakuga fandom. While this type of fandom had been active in Japan since the 1980’s, it was intriguing that it suddenly became popular in the west this decade. Essentially this fandom focuses on the animation itself and tries to identify the individual animators for well animated scenes. Some parts of fandom did suggest Sakuga fandom only cared amount the quality of animation and not about the plot or anything else, I felt this was misplaced criticism of those fans. Without animators there would be no one to create the anime we love. While voice actors, directors and screenwriters are well known to fans, animators also deserve recognition as well.
![]() |
Unicorn Gundam statue outside Diver City Tokyo in Odaiba |
Believe it or not, Harmony Gold was still flogging “Robotech” during the last decade. But the company had several legal issues with the three properties which made up the series. Tatsunoko, whom they licenced the properties off back in the 1980’s, claimed Harmony Gold owed them US$15 million in damages, claiming they had breached their contracts including sublicensing the shows and not paying home video royalties. Unbelievably Harmony Gold won and Tatsunoko actually renewed their agreements to the three series for at least another decade. This dashed the hopes of “Macross” fans in the west who had thought that other "Macross" anime series in the franchise would be up for grabs by licencors after the original deal would have expired in 2021. However, licensing agreements with the franchise are far more complex than the mantra “Harmony Gold won’t let anyone licence any Macross anime” that western anime fans constantly repeat.
I thought I’d like to talk about movements in tokusatsu in the west in the last decade because a lot happened in a very short period of time. First up with the freeing of the “Ultraman” licence from Thai production company Chaiyo Productions. Sompote Saengduenchai, founder and president of Chaiyo Productions, claimed the late Noboru Tsuburaya (of Tsuburaya Productions, creators of the “Ultraman” franchise), who had died in 1995, had given him and his company a contract which had given him rights to everything related to “Ultraman” including characters outside Japanese territories, in exchange for a monetary loan. Essentially this was utter bullshit based on what was a highly dubious legal document. After years of legal wrangling, Tsuburaya Productions finally won the case. In July 2019, Mill Creek announced they were distributing the entire franchise on blu-ray in the US, starting with “Ultra Q” and “Ultraman”.
In a surprise move, Shout! Factory, who distributed the “Power Rangers” franchise, began releasing the original Japanese versions of the “Super Sentai” franchise “Power Rangers” was based on. Beginning distribution in 2015 with “Zyuranger”, the company released every series up to “Hurricaneger” and in addition “Jetman”, which was never used for the “Power Rangers” franchise. The DVD sets unfortunately ceased in 2019 due to Hasbro's acquisition of the “Power Rangers” franchise from Saban Brands. In the final year of the decade, Criterion announced their 2,000th release and it was a doozy; a blu-ray box set of the entire showa era “Godzilla” films, i.e. every film from the original 1954 film to 1975’s “Terror of MechaGodzilla”. It was an amazing set with some fantastic extras, though maybe the packaging was a little unwieldy and it could be argued that the artwork didn’t really represent the era the films were created in.
![]() |
Fred Patten with Osamu Tezuka in 1980 |
Well, that wraps up my reviews of anime in both the Japanese and English adaption industries. It took over six months to complete, but I got there in the end. Who knows what will happen over the forthcoming decade? 2020 has already thrown quite a few curveballs and we’re just half way through the year. To be honest, I am not all that optimistic about the future. I just hope creative industries such and anime and tokusastu continue to thrive and fandom continues to enjoy them.
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